Au Naturale Cosmetics Su/Stain Matte Lip Stain Review and Swatches – Bold Collection

Au Naturale are formulated with a focus on healthy, ethically sourced and naturally sourced ingredients, with the hope that they can prove cleaner products can be effective. They have also been a strong voice behind the demand for stricter regulations of cosmetic products in the United States.


I have the entire range of lip stains swatched on my blog. Keep reading for the Bold Collection. The post on the Neutral Collection is here: Au Naturale Cosmetics Su/Stain Matte Lip Stain Swatches – Neutral Collection

I decided to try their lip stains first, as I’ve never really tried a liquid lip colour other than gloss.

The website says these are:

Ethically sourced and immaculately curated, su/Stain is designed to nourish your lips & maintain color-play. Oh, and it’s changing the name of the green beauty game with an unprecedented combination of formulation standards

Organic Certification:

Overall they do not have organic certification but you can check which ingredients are organic in their individual listings.

su/Stain is formulated with Eco Cert Pigments & Palm Done Right palm oil, rendering it both COPA compliant & in line with NSF/ANSI 305 organic standards.

Formulated without animal bi-products, synthetic preservatives, nano particles, gluten, parabens, fillers, dyes or toxins, our su/Stain matte lip stain is 100% natural, cruelty-free, vegan




There’s no expiration date on the packaging


Each collection costs $88.00 USD or approximately $110.00 AUD for 3.8g. I bought them for $61.60 USD and at the time of posting this blog they were still priced at that amount.



It looks exactly like a tube of lipgloss, with a soft doe foot applicator.


I really dislike how sweet the scent is. It’s a little fruity, but mostly just an overload of sugar. It’s not artificial but for me it is cloying. It also hangs around all day, which is problem.


A little spongy, like mousse. It smooths out easily without feeling drying. It feels lovely and creamy, even with a tiny amount applied. If applied too thickly, it does become heavy and will also shift around your lips more.


Apply straight from the sponge tip applicator but I would advise being careful. The pigment doesn’t easily budge if you make a mistake.


Each one is saturated with opaque pigment with one swipe. You can sheer them down to a medium coverage but don’t wear these without being prepared for some touch ups. I applied more to take the best photos and this results in the finish looking more like a satin matte, rather than a true matte. If you want the creaminess still, you will need to blot off the shine.

Colours Purchased: Bold Collection – Purple Reign, Terracotta, Salsa, Going Rouge, Hero


Purple Reign

A light purple with cool undertones

Even though this has cool undertones I like how muted and soft this looks on me. It’s not too light that it turns an unflattering pastel purple on me either. Au Naturale Cosmetics Su/Stain Matte Lip Stain Swatches - Bold Collection. Gone Swatching xo


A burnt orange

As you can see this leans quite orange on me. It’s probably exaggerated because my undertone is already warm. I’d prefer a little less and a touch more red, but it’s not unwearable.

Au Naturale Cosmetics Su/Stain Matte Lip Stain Swatches - Bold Collection. Gone Swatching xo


Red with orange undertones

Salsa is a vampier, darker shade than terracotta, with much less orange.

Au Naturale Cosmetics Su/Stain Matte Lip Stain Swatches - Bold Collection. Gone Swatching xo

Going Rouge

A deep brick red

Going Rouge is a step slighter deeper, with more of a maroon undertone.

Au Naturale Cosmetics Su/Stain Matte Lip Stain Swatches - Bold Collection. Gone Swatching xo


A berry purple

A dark, berry toned purple that works really well with my warm skin.

Au Naturale Cosmetics Su/Stain Matte Lip Stain Swatches - Bold Collection. Gone Swatching xo


  • Pigment is amazing
  • Comfortable and not at all drying
  • It’s versatile because you can apply little and still achieve a stain effect, while applying more will result in the product feeling like a creamy lipstick.
  • Great ingredients


  • The scent

Final Word:

As you can see from my Pros and Cons list, I don’t have much negative to say other than the scent. The problem for me is that it doesn’t dissipate and it really is one of the strongest I’ve ever experienced in a lip colour. It actually stops me from using them more than I’d like.

This is not a problem if you’re not sensitive to scent, so I think they are an excellent alternative to conventional lipsticks. Even though they are marketed as a stain, you can see that I achieved stunning, opaque coverage, and that wasn’t even with it applied heavily. I also like that once they wear off, you will be left with a true stain, and it doesn’t patch off weirdly because of the creaminess of the product. Each shade is comfortable and nourishing with amazing pigment.


Find them here: Official Website



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